RE: Brand9 Feb 2023 08:26
I can assure you having been involved with many tech starts introducing new concepts or products however good they are it is really difficult and most fail. Look at what NNN have brought to market so far and the results.
Mask
With it's USP and timing the mask remains a brilliant product in a market which was desperately in need of a solution, NNN had distribution and points of sale for the consumer market but the channel partners couldn't convert their customers to pro larva buyers. Had exposure to NHS practices and trusts through numed and NHS buyers both with stand and presentations at expos they must have had interest but couldn't convert.
.
Nano-10.9
I presume created to order for GAS a leading distributor in its chosen vertical but they couldn't convert their customers in sufficient quantities to repeat order.
HVAC Filters
Despite being involved from the concept stage Volz would appear not to be interested adding NNN HVAC treated filters to their product set, we don't know why but after 18 months of nothing we are left to conclude they have or are existing this project. Now the product launch has been shelved and we await an update of how NNN will now get this product to market.
These are examples should demonstrate that selling new ideas on a website yet to be launched hence no users or traffic no reviews or SEO score will at best be challenging. IMO it will require hundreds of thousand of pounds spent on Google, facebook, Bing et all for each product. These searches will have to be against what people are currently buying so this spend is just so you have a chance of converting them.
NNN simply don't have the funds to launch new products online nor do they have the right people with online experience and clearly based on past efforts they need clear out the current marketing team.
To give 10 products a chance GBNANO needs at least £2M and 4-5 people who know how to market and sell online.
Promised R&D partnerships have not been signed with just one live with no apparent commercial value, no amount of these would justify the current value of NNN
Maybe I'm missing something but I also think NNN is nearly out of cash
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