RE: Chat GPT11 Feb 2026 11:40
According to the report, insurance brokers were also getting hit, albeit not to the extent of the comparison platforms. This is because, as the CEO of Insurify Snejina Zacharia states, "Shopping for car insurance has traditionally been time-consuming, confusing, and frustrating for many drivers. With our new ChatGPT app, we're redefining the insurance shopping experience by making it feel as simple as having a conversation. Drivers can ask questions in plain language, explore personalized quotes, and review real customer feedback, all in one place." Presumably the same could be said for home insurance.
As the broker, I rather think it's SAGA, not Ageas, who will be tasked with getting their products into ChatGPT’s list of recommendations. Let's see how it plays out but clearly at this stage bullish sentiment relating to travel/cruise is overwhelming much concern about the insurance broking business. In any case, Berenberg have come in today saying that they see Chat GPT as more of an integrator than a disruptor of existing market leaders and that yesterday's drop was overdone. Interesting times...