RE: Umar.... Seems to be back on board...7 Sep 2023 13:13
Knowbodyyouknow - "Still feel skeptical about NC, as the right choice, but this does sound positive. All of the above specifically to highlight the boo range?"
Personally, I'm fine with NC because they also have younger well known models signed up - so this is just an extension. I think the Apple TV mini-series is one of those documentaries where the cameras have been following the supermodels around as they do their job such but it gives extra exposure to Naomi, Cindy Crawford, Linda Evangelista and Christy Turlington. There may be a mention of her launch with PLT depending when they filmed it all, I honestly don't know. Vogue are probably in on the act to pump up the TV series. Any publicity helps BOO and all this coverage has been timed to dovetail nicely into the PLT NC collab, US DC ramping up and faster delivery times in USA. It's very clever marketing in my opinion - something Shein, etc. seem to know SFA about.