was for 334p in April. It was a regrettably rash move because since then they've bought out the rest of PLT, bought oasis and warehouse, had a great set of results, increased sales by 54% and the Covid lockdown resulted in a global boom in online which it's said has boosted online shopping uptake by 3/4 years. Oh and then there was a silly fake news story about slave trading which caused a little storm in a teacup and gave the brave the chance to load up on even more cheap shares. Covid has actually helped BOO and I'm holding. This time to well beyond 334p.
Up 50% from yesterday's low - biggest dead cat bounce I've ever seen! Anyway, I loaded up on some bargains the last few days but I'm sure BOO will soon be back at 390. I'm holding until next results and not gonna sell when this can easily put on another 20% - 30% this year. I expect more volatility (aka buying opportunities) along the way but current SP (300p) is still a strong buy. Thanks for the free publicity by the way. Lots more people now know who BOOHOO are.
So - lots of rampers said that once flights were resumed and the gov relaxed it's advice and stopped quarantine and opened up a great big list of countries the SP was going to surge? Oh dear - WTF has happened? RYA down 5%. I did try to warn you. Simple Fact - most people don't want a restricted socially distanced holiday and potentially pick up a virus from some sneezing chav (and his snotty kids) in an airplane. In a few months ... unemployed people can't afford to travel.
Been in and out of BOO for 3 years. I remember the days when there were abt 10 regulars on this board and maybe 5 posts in a busy week. Nearly at 1000 posts a day these days. Silly madness. SP probably was a bit high at 420 but it has truly totally overshot on downside with this storm in a teacup. Still, it's nice to add some bargain tranches along the way and looking forward to a return to normality.
How quick were Next, ASOS et al to stick the BOOt in when BOO were down? Wonder if they "helped" the Sunday Times reporter in any way? They could live to regret their actions. The RNS from BOO (which I notice still isn't on lse) is a comprehensive response: two companies immediately cancelled from supplying and an independent inquiry established with clear intentions to get to the bottom of all the issues. It may well emerge that BOO did no wrong at all. Fully expect BOO to recover from this brief storm and will soon all be old (and probably fake) news. Soon be back to BOO plodding along between 350p and 450p. Such fun.
They were a steal (200p). They're a no-brainer 225p. At 240p they're a screaming BUY. At 260p a bargain. At 280p strong BUY. At 310p worth a punt. At 330p hold your powder. At 360p sell half and wait for next results. At 400p sell the lot and wait for next fiasco. This is what will play out over the next few days/weeks/months. Rinse and repeat. East money.
Just bought another lot at 215p. Added to yesterday's at 252p. Been waiting a long time to get a bargain like this so had to sell some other shares to free up cash. Not worried by this temporary blip at all. Easy money.