Persimmon: Plenty in the tank despite worries over the housing marker, says American bank1 Jul 2025 13:36
Persimmon: Plenty in the tank despite worries over the housing marker, says American bank
JP Morgan has reiterated its positive stance on Persimmon PLC (LSE:PSN), calling the housebuilder's mid-term targets "a significant source of earnings and valuation upside".
The shares are rated 'overweight' with a price target of 1,520p, implying plenty of headroom from their current level.
Persimmon has outpaced the wider sector so far this year, rising 14 per cent compared to a 10 per cent average gain.
However, the shares have slipped 5 per cent since the new Labour government came to power, despite its pledge to boost housebuilding by overhauling the planning system. That drop, says JP Morgan, leaves the door open for fresh gains.
At the heart of the investment case are Persimmon's medium-term ambitions: to deliver a 20 per cent operating margin and a 20 per cent return on capital employed (ROCE) by 2029.
If those targets are hit, the analysts estimate earnings could nearly double. Even a simpler valuation approach, linking past ROCE levels to price-to-net asset value ratios, suggests upside of 45 per cent from today's valuation.
Beyond the headline numbers, JP Morgan believes there is more to Persimmon's business model than the market appreciates.
The group is unusually vertically integrated for a UK housebuilder, making its own bricks, tiles and timber frames. That control over materials can shave a few percentage points off build costs — no small feat in a sector where margins are under constant pressure.
Persimmon has also launched a shared equity scheme aimed at helping buyers with affordability.
With government support schemes still thin on the ground, JP Morgan sees this initiative as a competitive advantage, particularly while mortgage rates remain high by recent standards.
https://www.proactiveinvestors.co.uk/companies/news/1073682/persimmon-plenty-in-the-tank-despite-worries-over-the-housing-marker-says-american-bank-1073682.html