Good article14 Aug 2020 21:05
Ocado Group CEO Tim Steiner believes that, thanks to Covid-19, grocery shopping has changed forever. Now accounting for 13% of the market [Nielsen], online grocery will double and become “the mainstream method for grocery distribution”, he predicts. Smith is even more ambitious. “I thought he was soft – I thought he should have been bolder,” she tells The Grocer, in a call from Ocado’s Hatfield headquarters. “Half the market should be shopping online, it’s just a question of when. I don’t think this is bullish, I think this is realistic.” Ocado’s long-awaited venture with M&S, which kicks off on 1 September, will put it in the best position to capitalise on this mass adoption of online, she adds. Rather than a high-end, niche offering, she sees this as a mainstream proposition.
https://www.thegrocer.co.uk/online/can-ocado-go-mainstream/647382.article