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Most of the negative noise come from pessimists who know nothing about the company they're shorting.
Volkswagen, Mcdonalds and others have all lived through PR negative moments and thrived, BOO are the market leader in fast fashion and judging by results each quarter slowly becoming 16-24 years go to for reasonably priced clothing. International growth (up 56%) last year.. this company is going right to the very top. Any shorters i advise you google fundamentals and have a little read through BOO's
Thoughts? Jump to 250/260?
FOMO could become very very real as people start to realise they've missed a wonderful opportunity to buy possibly one of the fastest-growing UK companies currently. A company announcement tomorrow would be the ultimate icing on the cake
July- Director deals- substantial at that
August- announcement re corporate governance, ethical spiel
September- Q2 results even better than Q1- why? Q1 was loungewear, joggers etc, q2 will see the usual summer spike in sales and the re-opening of the economy, pubs and bar= BOOOM
Its clear from both the Asos and zalando updates that a significant proportion of market share has been lost... and for the macro data de-rampers in harsh recessions people go for 'cheaper alternatives'.
They need to do something and fast- I'm sure the funds/brokers that publicly both issued buy ratings and topped up sought for reassurances, it would be nice for those same re-assurances to be fed out to other investors.
Irrespective of the newsflow over the past week 210 even sub 200 seems way too cheap for this stock, something very strange is happening with this stock- I can't quite put my finger on it. it certainly isn't one to day trade, buy and hold and if you believe in the company, believe this will blow over and that their business model was not, as others have tried to ridiculously suggest in this forum, based upon one of many suppliers underpaying staff then brace and hold. They have a very capable CEO and they need to use this as a way of ulimimatetly improving their corporate governance.
I can't work out whether no new news is good news...
Praying for a similar story the FT put out last week to say the regulator has carried out stage 2 investigations and have found nothing although id settle for earlier than expected trading update!