Member Info for tom231

Shorts have increased again!? I am not sure of the logic behind it.

Could it be increased publicity from the local elections?

Indeed, trying to trade the current market is a fools errand.

Positive results + positive broker rating + reducing shorts + director buys....with a bit of luck this is on its way back to a sensible value.

Should be considered a good thing. Alex kept taking his share options and then selling them which didnt show confidence in the company as a CFO

So its definitely painful, especially since I first invested at £9 (thankfully averaged down significantly). But at some point someone is going to realise the bargain that this is and pile in.

CEO / founder and his family have c.4million shares personally invested in the success of the company.

The long march upwards has started

Results in line with expectations and last time share price was this low was late 2016. I can't see this going anywhere but up. There is a massive opportunity to snap up a good company for bargain prices

Half year results in 2 days. Let's see how that goes. I think this is the shorts exiting.

UBS buy rating at £5.10 published today

Looks like shorts reducing which is bringing down SP

I certainly see yougov being bought. Data is king. What we reckon a good price would be ?

This has been a bargain for some time now, I have been waiting for the market to catch on but so far they've avoided or shorted it. Hopefully 2026 will bring us some joy.

Came pretty soon after your prediction stumpy...

Oh that's sad. I was hoping the dividend has some impact

Massive drop in shorts

I asked AI to summarise your question - obviously, being AI, it could all be BS.

*Why It Doesn’t Reconcile

- The ownership data sources (Investing.com vs RNS filings) are out of sync.

- Some holdings may be double-counted or misclassified (e.g., employee schemes vs retail).

- Short positions don’t reduce ownership — they’re borrowed shares, so they overlap with existing holders.

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🎯 The Big Question

- If retail ownership is really this low, short sellers may be vulnerable.

- In a squeeze (if demand spikes), they’d have little room to manoeuvre because so few shares are freely available.

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👉 Plain takeaway: The numbers look messy because different sources report differently, but the gist is that retail ownership of YouGov shares is probably much smaller than people think. That could make short sellers nervous, since limited free float means less liquidity to cover their positions.

Massive share movement today

May be a drop in price but a lot more buys and sells (at lease according to Lse).

Lots of big trades going through this week. I am hopeful something good is on its way.