RE: Ocado's Dry January Sales Soar!28 Jan 2025 08:27
"ocado has seen a spike in searches and sales of no and low alcohol products throughout last year, as it predicts a shift towards year-round mindful drinking.
during dry january, the online supermarket saw sales sales of no/ low beer rise 46% on last year, while no/ low spirit sales increased 13%, and no/low ready-to-drink ****tails were up 31%.
however, ocado found that the spike in sales isnβt just contained to dry january, as data found customers have been consistently searching for alcohol free prosecco, no/low ready to drink ****tails and no/low beer over the past 12 months.
products with particularly large year on year increases include thatchers zero alcohol free cider (+90%), tanqueray alcohol free 0.0% spirit (+32%) and adnams ghost ship 0.5% (+22%)."
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