can it be copied Loopup module27 Sep 2020 23:34
Post
On the face of it web conferencing solutions all look pretty similar. However the other providers' IP communication is delivered over the top (OTT) of third party broadband where service quality cannot be managed. LOOP carries its audio channel over higher quality assured PTSN or its own quality managed virtual private network. So LOOP has a very different underlying architecture in order to deliver the higher quality experience.
ZOOM, Webex, GotoMeeting, etc are all software products whereas LOOP is more service-oriented. Also, their products are all feature-rich whereas LOOP is deliberately simple and easy to use.
Theoretically it's possible that any business could look to replicate LOOP's business model. However, it would require investment to build a World-wide Virtual Private Network and the functionality to compete in this niche.
Microsoft's strategy appears to be the Unified Communications Platform provider of choice - rather than a provider of telecoms services. By opening up their Teams User Base to allow other providers to offer telecom services they are thus clearly indicating no intention to compete aggressively in this space.
ZOOM is experiencing explosive growth so I would doubt would see a benefit in reorienting it's whole business model to compete in a smaller niche. It would also be to acknowledge that their current service doesn't assure a quality experience. They are probably focusing on resolving their software security issues.
None of the web conferencing providers, I am aware of, have the infrastructure to compete in the Direct Routing market - and I doubt Microsoft would allow them to integrate with Teams.