RE: Ambala13 Mar 2025 17:35
Lemonade, That just about takes the biscuit! You are using a 1972 acquisition (1972, over 50 yeasr ago, that's not a typo) to justify your current argument. Back then, a company with a PE in excess of 7% and an EPS of less than 7% would have been considered expensive. Since then Buffet has bought and sold a large slug of Apple which, if he'd used the same metrics, he'd never have touched with a bargepole! Move with the times for crissakes!
You've totally ignored the fact that CBOX itself currently trades on an EBIT multiple of c10 and, in the event of an offer, would probably be expected to realise an EBIT multiple of in excess of 12.5.
It's important to emphasise that the Mithai will complement rather than compete with CBOX's current offering and that's something that the management, and a large number of their franchisees, being from Asian backgrounds (there's a large preponderance of Asian franchisees) fully appreicate. Asian visitors always make a point of bringing a gift of Mithai and if you happen to call on an Asian family they will bring out Mithai (rather than biscuits) to give to their guests. It's a large niche market in the UK that cakes just don't compete in. Buying an "off the shelf" Mithai manufacturer which already has a large established customer base and a reputation for quality is far more cost effective than trying to create one from scratch (it would probably have been impossible for CBOX to create in-house; the whole point is that the Mithai are manufactured in one location rather than in individual shops).
Also, it shouldn't be fogotten that CBOX has previously spoken about its long-term aim to expand overseas (partiuclarly into the US market) and Mithai could prove to be an important differentiator if, and when, CBOX does so (it would help them to target Aisan communities abroad and enable them to establish a foothold to build and expand on).