Food and Y-Fronts16 Feb 2022 13:40
I've followed MKS for several years and shop there every several years for my underpants, LOL. I have watched them struggle and strain against all the problems faced by high street retail. IMO they would be better splitting the company into M&S Food and M&S Clothes. M&S Food fills a high end retail food space just below Waitrose and has a loyal following and status for the middle class customer. It sources food from UK which is highly appealing to it's customers. I'm sorry to say M&S clothing no longer holds that same prestige. Most items sourced outside the UK, non-descript, weak branding, quality not great for the money. Primarni clothes can give the customer almost the same at a fraction of the price. Next fill a similar retail space but have good branding and appeal to both the younger trendier set and the older set. The stores feel fresh and airy and more premium. MKS clothes feel a bit 'stack em high, sell em high'. M&S still appeal to those for pants, socks, ladies intimates, etc. However, to not just survive but thrive they need to make some fundamental changes to their model. Good Luck Everyone.