RE: Colin Bird's Interview, Tues 9.1..21, Post Hole 25 {THE BEST}10 Nov 2021 11:11
I agree with alot that has been said, To pick up on Dibs post, then i will stop for awhile to get work done. The problem with a salesman is that people turn off from salesman speech. Its fully needed when your trying to sell a 10 year old ford focus with 80,000 miles on the clock, but Bushranger is more akin to selling a MClaren F1.
By that i mean people want the story. Colin was perfect with the first drill - the story was interesting and compelling. The story was simple and focussed.
The Presentation with the Geo's was equally great, they told the story of the open pit, the new anomalies and what was going to happen going forward.
Now to introduce a second component, the story also needs to be controlled and planned with a communications strategy. When Colin has an interview, he should decide what single point he wants to get across. Introduce the point - evidence the point - explain the point and then saying it again in conclusion.
If he's come on to talk about company A, then stick to company A and don't half way through talk about company B, even if he's asked. Give a bland stock answer and move on. It should all be about strategy and message.
To give an example(this is just IMO), yesterdays RNS and interview should have been about the extensions of the open pit. Keep it simple. Drill XX has advanced it my XXX metres, we have more drills that will advance it more.
Group the news.
Then a separate interview to discuss a separate RNS on the new porphyry - I think it's safe to call it a porphyry now rather than an anomaly. Then tell the story of the new porphyry..."We drilled hoping to find something and where amazed to find Sulphide alteration starting at XXXm, it continued and we hit every indicator...the geologists where...we will be doing x,y,z over the next xx weeks to explorer this fantastic new porphyry which we think might be bigger than bushranger".
Again, decide what single point he wants to get across. Introduce the point - evidence the point - explain the point and then say it again in conclusion.
There should be a strategy that involves interviews, articles, presentations.
If he wants to drop a bomb such as 500MT, plan a build up, say it will be released with a model by the geologists - make it a real time listen along - really big it up. But it was just dropped in a drill update.
It's his company and he will do what he likes, rightly so, these are just my thoughts as how the message can be gotten across better IMO. We've had 10-20 interviews now with Zak and the world either isn't listening or believing, as you say Steve it's complicated, so lets get the messages simple, out-there and evidenced.