"Warpaint trading picks up in second quarter as cosmetics group lands Ulta Beauty deal"16 Jun 2026 09:44
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Warpaint trading picks up in second quarter as cosmetics group lands Ulta Beauty deal
Warpaint London PLC (AIM:W7L), the maker of affordable colour cosmetics, said trading improved in the second quarter and unveiled a new US partnership with Ulta Beauty as it stuck to full-year forecasts.
Sales between 1 April and 31 May ran ahead of the same period last year, a marked shift after difficult conditions that persisted through 2025 and into the first quarter of 2026.
The cosmetics group added that overall sales were being achieved at a better margin than in 2025, with further improvement expected.
In a statement to be delivered at its annual meeting on Tuesday, chairman Clive Garston said expectations for the full year remained unchanged despite continuing macroeconomic headwinds.
The company will launch an online Christmas gift range with Ulta Beauty, the largest specialty beauty retailer in the United States, a tie-up it said could open further opportunities in 2027.
That adds to a significantly improved Christmas order already secured from Walmart for the US market.
In Germany, Warpaint launched a capsule range of its W7 products into 2,200 Dirk Rossmann stores in May, with early sales described as encouraging.
The group expects sales in 2026 to be more weighted towards the second half than in previous years, reflecting the timing of larger orders and planned customer rollouts.
Warpaint reported a strong balance sheet with no debt, and cash balances of £20.6 million at 31 May, up from £15.0 million a year earlier.
The company also disclosed a board change, with director Paul Hagon stepping down as it holds advanced talks over an expanded consultancy contract with Ward & Hagon Management Consulting aimed at accelerating growth.