Just for info for anyone not having seen11 Jul 2023 14:33
HL COMMENT (15 JUNE 2023)
ASOS' third-quarter revenue fell 14% to £858.9m, ignoring the effect of exchange rates, reflecting declines across all geographies.
There was a return to profitability this quarter, with underlying operating profit up £20m on last year, despite the fall in revenue.
Active customers fell by 0.8m to 24.1m in the quarter, reflecting a focus on profitable sales rather than growth. Around £200m of cost savings have been realised year-to-date, with the group saying it's on track to reach its full-year target of around £300m.
As previously announced, ASOS raised around £80m of funds last month by issuing new equity shares, as well as refinanced £275m worth of debt.
Full-year guidance has been maintained, with sales expected to decline by a low double-digit percentage and underlying operating profit anticipated to land in the £40-60m range.
The shares jumped up 15.5% following the announcement.
Our view
ASOS' top line continues to fall as the group prioritises profitability over growth. This decline was largely expected though, and in line with previous full-year guidance.
The group's recently taken major steps to shore up the balance sheet. Around £80m of funds were raised through issuing new equity shares and £275m worth of debt has also been refinanced.
To be clear, equity issues are not usually a good sign for existing shareholders. Cash-strapped companies tend to issue new equity only when they really need to, because it waters down existing shareholders' ownership in the company. But given ASOS' net debt and cash outflows have been rising, it wasn't a complete surprise to see the group resort to this measure.
However, the cash injection provides some wiggle room to execute the ongoing transformation. The plan to improve profitability involves removing unprofitable brands from the platform and re-evaluating the shipping and returns proposition. This has had an immediate impact and we've seen underlying operating margin improve by 3.5 percentage points this quarter.
Costs are also getting stripped back. The majority of the £200m cost savings achieved so far this year were structural, which should provide long-lasting relief to headwinds that have inflated the group's cost base. And the group's on track to deliver another £100m in cost savings by the end of the year too.
And the drive to right-size the disproportionately large level of inventory is making good progress too. There's still plenty of work to be done on this front, but getting this excess stock off the books will provide some tailwinds to margins moving forwards.
Despite the progress on the profitability front, there are still challenges to navigate.
Lower marketing spend and lower levels of discounting are the leading causes of falling revenue this year, and we're cautious about seeing revenues track much higher in the near future. For now, improvements in profitability and cash flow will likely have to come fr
Sign In
Follow the stocks
