RE: Possible reason for fall23 Aug 2023 08:58
I understand your thoughts and comments. For me, the target market for ASOS is predominately younger people who will not have Mortgages and be living with Parents therefore they will have disposable income. I agree the returns process is rubbish however that seems to be a consequence of online shopping. I myself have often gone into a store, tried clothes on and then decided not to buy. With online, you would expect customers to buy excess clothes as they would be expected to return some. The issue comes with wearing on a Sat night and then returning. As I have previously mention, stick a large, obtrusive label on the clothes which, if removed, means the item cannot be returned.
All of this is historical of course (even interest rates if you go back a few years) The SP has historically been considerably higher. MA and others see this and are buying. So, now its down to the Company to show they can make money, cut the debts and stock and provide positive confirmation for the future.
ASOS have a lot of potential despite Shein and Temu competition. I know no more than anyone on here however the market as a whole is way down. ASC is a high beta stock so I really do expect to see £8 plus once we hear positive news.
Still frustrating to see it back below £4 when it appeared to have been recovering however having been an investor (gambler) for many a year I will just let the SP do whatever it does.
My views entirely (but based on facts). DYOR