RE: Tosca added4 Mar 2020 15:22
Tricky,
"How on earth could their holdings arrest the changing evolution in the industry?"
I never said their holding would.
I posted "Didn't they see the challenges when, in 2017, the world's largest advertiser, P&G, issued warnings to Ad Tech to clean up it's act?"
The point is Tosca holding rns in Jan 2017 shows they had 29%. During the SAME month, P&G, issued warnings to Ad Tech to clean up it's act. Didn't they see the consequences of such a statement on ad tech by the largest advertisers. It's obvious if the largest customer in the world demands changes then the industry has to heed the warnings or companies will suffer the consequences.
Given part of those P&G demands included 'fee transparency', why would rthm then shot themselves in the foot, just a few months later by taking action against DataXu?
Rubicon on the other hand mutually resolved their 'fees' issues with The Guardian and it was publised. Have you noticed how well Rubicon have done since compared to rthm?
Therefore, Tosca's holding makes no difference to the company's prospects.