Rns - STC6 Oct 2021 08:18
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Deepverge PLC DVRG engages with Media.Monks re Skin Trust Club
Intraday Deepverge Chart
06/10/2021 7:00am
RNS Non-Regulatory
TIDMDVRG
Deepverge PLC
06 October 2021
6 October 2021
DeepVerge plc
("DeepVerge" "Company")
Skin Trust Club partners with Media.Monks to accelerate global expansion of
hyper personalised skincare brand launch
Skin Trust Club expansion into US and China in 2022 following successful launch in UK and Ireland
Skin Trust Club powered by Labskin, a division of DeepVerge (AIM: DVRG) announces creative digital company, Media.Monks, as its end-to-end partner to roll out its brand and communications strategy.
The hyper personalised Skin Trust Club test results combine 14 years of laboratory skin science and the latest consumer smartphone technology to provide each person with a unique skincare routine based on their own skin's microbiome. Partnership with Media.Monks brings a digital-first campaign across social media using data optimisation to deliver the full lifestyle experience.
Niamh O'Kennedy, Group Marketing Officer at Skin Trust Club, commented:
"For the first time ever, Skin Trust Club members take full control of their skin's health. We provide personalised skincare suggestions for recommended daily routines based on their unique skin microbiome. All recommended products are cruelty-free and have been scientifically tested on laboratory grown human skin by Labskin scientists. Genetic test results from Skin Trust Club members own skin microbiome have clearly demonstrated both physical and scientifically proven improvements, which help our customers get to know their skin better so they can look and feel their very best. We look forward to working with Media.Monks to define and encapsulate this ethical skin revolution through an end-to-end strategy with their creative, highly personalised and targeted campaign."
Liam Osbourne, Global Client Partner Fashion and Luxury at Media.Monks, added:
"Skin Trust Club is a revolution in hyper personalised skincare. Working together with Skin Trust Club, we will connect with their audience in an authentic way, beyond the images of people in lab coats by connecting directly to the end-user's lifestyle, encompassing a personalised service that provides personalised daily skincare routine threaded throughout the Skin Trust Club global expansion strategy. By combining insights from our data and digital media experts, as well as social media insights from our Social Innovation Lab, we look forward to working with Skin Trust Club to create an end-to-end brand experience for their customers."