RE: Myprotein in Decathlon12 Oct 2023 09:18
Seems to be its another example of his poor communication style. all he had to say is myprotein will remain majority D2C business, but retail listings are useful for brand awareness to bring new shoppers in. as such we are pushing a snack/ bar led range across all major retailers, which will also drive decent revenues. today we have 5% of sales from offline, tomorrow it will be X%
hes just too emotional and doesnt give himself the time to think