RE: Philip Morris International27 Oct 2023 06:30
This is incredible research by 1pencil/ AS1/ Manc. Cigarette substitute products are perfect for d2c as high value/ low weight so perfect logistics, have very high marketing budgets to support through d2c and for customer acquisition, need explanation and education of the features, benefits and advantages (d2c is perfect where you as the brand owner can talk directly to your customer) and also get first party data to test and learn.
and it helps vivek background is tobacco (at BAT). this is a whale for sure, just need to get the lucrative US market, which the infastructure is all there for now