RE: Musings - the next fortnight I say !18 Dec 2022 11:06
Companies work hard not to leave themselves in a situation where they have to RNS significant news over the Christmas period. It’s not always possible for them to control their news flow in this way - particularly with respect to exogenous events - but linear processes (for example the timing of research output) will generally be scheduled to avoid holiday period announcements.
Why? Because during those holiday periods companies functional ability to convey narrative is greatly diminished. Both their communicators (retained brokers, IR/PR providers etc) and their intended audiences (existing and potential shareholders, trade and mainstream media etc) are affected by staff being out of the office or err… concentrating their energies elsewhere. Institutional shareholders in particular do not welcome news in quiet periods when liquidity is low. So companies work very hard not to annoy them by dropping significant news.
Occasionally we see companies trying to “Jo Moore” bad news at close on Christmas Eve, but this is a desperate tactic and insto investors have long memories for anyone involved in trying this.
If you have powerful positive news you want to take it to market at the time when you can maximise its impact. This means having your full comms machine ready to roll - your house broker fully briefed and ready to target their call lists of existing and potential investors, your IR and PR teams ready to hit their audiences and promote secondary coverage, your own executives ready to do press interviews with key journalists - both trade and potentially mainstream news - who aren’t out of the office etc. The “golden hour” from RNS time at 7am until market open at 8am is a flurry of pre-planned activity, orchestrated with a minute-by-minute schedule. This is the way the system works, and it requires everyone to be on-deck.
You want to drop your news into a market where there’s plenty of liquidity to support those who want to buy (or sell) as a result. You want - as a professional outfit - to work with the system not against it.
Much of the curious eco-system that disseminates corporate news in the City will be off sick, “working from home” or affected by train strikes this week.
There will be exceptions - and I’d be delighted to be wrong in AVCT’s case - but I don’t expect many companies to be releasing big news items this coming week.