RE: Mars17 Nov 2025 20:29
THG’s sports nutrition brand has struck a collaboration partnership with Mars to launch a new range of Snickers flavoured protein powders online and in store.
Launching later this week (20 November) 2025, the Snickers and Snickers White Impact Whey Protein will be available on their website and through UK retailers. The launch expands Myprotein’s best-selling range of popular, established flavour collaborations, with further Mars brand varieties to follow.
The partnership will also see Mars branded protein bars range available through Myprotein website.
THG Nutrition also has international collaborations with Müller, Iceland, Chupa Chups, Vimto and Jimmy’s Coffee.
Since offloading Ingenuity, its ecommerce infrastructure business the Manchester headquartered listed business THG PLC has focused on its two consumer businesses: THG Beauty and THG Nutrition. In the last two months the share price has climbed from 28.54p at the start of September to 45p at close of business on Friday.
Neil Mistry, CEO of THG Nutrition commented: “We’re incredibly excited to be strengthening our partnership with Mars and introducing a new wave of great-tasting, high-quality products to our ever-growing range. This collaboration brings together two trusted brands: combining Myprotein’s expertise in sports nutrition with Mars’ iconic flavours that customers already know and love.
“For our existing community, it means more ways to enjoy performance-led nutrition without compromise – an authentic blend of taste, nostalgia and function. It’s also a clear point of difference in the market, offering consumers genuine brand partnerships that deliver both quality and credibility.
“At Myprotein, we’re continually pushing the boundaries of innovation; from flavour development to new formats and breakthrough formulas, ensuring we stay at the forefront of the industry and continuing to set the standard for what modern nutrition can be.”