RE: Marketing seems a little lacking9 Jul 2025 06:51
They've said on multiple occasions that their phones are ringing off the wall with enquiries so potential suppliers and customers and their intermediaries know exactly who they are. They have lots of govt contacts eg. embassy visits to Songwe, EU project status. They have direct access to major movers and shakers in this arena such as Cohen and Co and Daniel Mamadou. Cotec has contacts into US govt and getting govt funding from Exim. Tyseley only has limited capacity at the moment and they have growth plans, so there is no issue with willing customers being out there. You can be sure the Pforzheim plant will be similarly inundated with demand so, if anything, the issue more likely to be too much demand for current capacity growth plans.
Therefore what good will more publicity really do? Doris in Tesco doesn't need to read about them in the Sun or hear about them on the Beeb. IIs will be looking at them and talking to the BOD e.g the SPAC will have caught the eye, but will have their investment rules e.g some may need mcap to be over £100m for 3 months before they consider it investable rather than the few days at best it currently has. Therefore I really don't think PR is the issue. PR will also bring it's own difficulties like having to explain how we're really so environmentally friendly digging a dirty great hole in the African soil and transporting mine output halfway round the world to Poland for processing.