RE: UBS upgrades SAGE to BUY - PT £11.2017 Feb 2026 09:33
UBS is already convinced AI will benefit Sage.
"UBS Evidence Lab survey data indicates Sage customers are willing to pay up to 11% more for AI-based enhancements to their software, with almost all respondents expressing interest in adding AI capabilities to their accounting solutions."
Better to remain with Sage than going into unknown territories.
No company would drastically modify its accounting procedures just like that.
hTTps://uk.investing.com/news/analyst-ratings/ubs-upgrades-sage-stock-rating-to-buy-on-ai-growth-potential-93CH-4447549
Then, which company can do better nowadays ? Because the last quarter update is convincingly enough for me.
"In North America, revenue increased by 13% to £304m, with a strong performance from Sage Intacct together with continued growth in Sage 200 and Sage 50. In the UKIA region, revenue grew by 10% to £194m, driven by the rapid scaling of Sage Intacct alongside continued growth in small business solutions, including Sage Accounting and Sage 50. In Europe, revenue increased by 7% to £176m, with good growth across our accounting, HR and payroll solutions.
Sage Business Cloud revenue increased by 15% to £574m, driven by balanced growth from both new and existing customers, including cloud native revenue growth of 24% to £253m (Q1 25: £205m).
Recurring revenue grew by 10% to £655m (Q1 25: £593m), reflecting continued momentum in Annualised Recurring Revenue (ARR) during the quarter. Software subscription revenue grew by 12% to £568m (Q1 25: £507m) resulting in subscription penetration of 84% (Q1 25: 83%).
On an organic basis (excluding the impact of M&A), total revenue increased by 10% to £673m (Q1 25: £612m), while recurring revenue increased by 10% to £654m (Q1 25: £594m)."