RE: Notice of GM13 Mar 2025 10:41
10 percent revenue growth on Debenahams is pathetic - be honest with yourselves.
The resuscitation operation on Debenhams, now in online-only form obviously, also seems to be more a work-in-progress rather than a definitive “we’re back” moment. Pushing a “marketplace” platform model – selling other retailers’ brands, in other words – was an obvious move since all the big names in clothing, from Next to Marks & Spencer to John Lewis, have ramped up activity in that arena. The stock-lite and capital-lite features obviously also hold appeal for a group that still has too much debt.
But 10% growth for Debenhams is not a shoot-the-lights-out performance and the open question is the true size of the outside third-party “marketplace” element. How much of the turnover is coming from in-house labels Wallis, Coast, Oasis, Dorothy Perkins and Warehouse? Jefferies’ analyst Andrew Wade reckons the pure platform contribution is “diminutive” – strip out internal brands and beauty products from Debs’ revenues of £205m and he thinks it could be as little as £50m-£60m. Fair point: the partners may be enjoying “strong growth” on the platform, as the group says, but from what level?
Meanwhile, revenues at the fast-fashion brands were down by almost a quarter to £947m and it’s hard to escape the impression that Boohoo has simply had its day in the sun. From one direction, industry giants Shein and Temu intrude; from the other, websites for secondhand goods such as Vinted are a coming force.