RE: INTU Administration28 Jun 2020 22:41
The way I'd look at that is that only 91% of the sales are presently digital.
So that leaves around 10% non digital, that is from retail sites.
If product sales are down 21% from pre covid levels, as the retail sites account for 10% of total sales and they are completely closed, then digital sales overall are down around 10% over the three weeks to 25th June 2020 compared with pre covid.
This could partly be explained by cutting non profitable digital sales lines.
This is what supersonic BOO said about recent trading "Trading in the middle of March through to early April was mixed, as a result of the impact of the COVID-19 pandemic, initially with a marked decrease in year-on-year growth. Performance across all of our brands and geographies improved throughout April, with a robust performance delivered in May."
So even they have not been immune from the covid related shock, but being on a premium rating, p/e around 60, they have recovered far quicker than N Brown, which is still dealing with the fag end of its restructuring.
N Brown are on a p/e of 1 to 2, but I'd suggest that doesn't give credit for the fact that despite not performing as well as BOO they are still doing pretty well in all the circumstances, and deserve to be higher.
That sales may still be suffering is also suggested in the alexa figures - Home Essentials and Jacamo performing better than pre covid, J D Williams and Simply Be not doing quite as well - someone suggested clothes shopping for holidays may still be suffering, no foreign holidays as yet.
What really strikes me in the last figures is the reduction in debt £13.5M per month since end February - okay they cut costs aggressively, but it doesn't appear to have impacted the business too much. At that rate they'd be debt free by January 2023.
Equivalent to half a £billion debt to £0 debt in 3 years. That rate of reduction is unlikely to be sustained, but even in these difficult times they must be generating masses of cash to deal with the debt so fast.
And once the debt is at lower levels then a whole range of possibilities open up for a lean and highly cash generative digital business.
But at that stage the shares will no longer be 36p.