Member Info for skid35

My god youre hard work. The lse Aim rules for companies provides details of disclosures and financial statements. There is no formal statement of what elements of the p and l / balance sheet should be covered in a trading update, it is up to the company what they want to spin/ focus on. Trading is more than revenue. we have always been discussing the h1 2016 gross margin which you have confirmed is not available. The gross marginimprovement you talk about is 2015. The promo i recently used was 12 gels for less than 4 quid inc p and p. I am not an insider but this caanot be profitable.

Getting little bored here so my last post. 1. Trading covers the whole p&l / bs, not selective snippets. 2. Unless you are an insider you cannot state margins have improved, they probably have but this is not certain.

The point is that the trading release deliberately provides absolutely no gross margin, net margin or profit statements as this is not what the management team want "you" to focus on. The focus is purely on revenue, an odd kpi on the customer database and cash burn. However as they sell more their gross margins should increase over time through purchasing economies, manufacturing efficiences and the ability to utilise fixed assets effectively. Net margins will continue to be poor with the s and m costs. As i said i am a customer of sis and believe they have done well being well positioned in channels such as supetmarkets and online. However the cash burn may require them to come back to the market in a couple of years. i am not a moon basher from having my fingers being burnt on previous occasions. I hold c �5k in my sipp purchased at c 45p. I am holding on to these at the moment with downing etc continuing to hold. I can see them being purchased by someone like shimano or a division of a consumer health company such as bayer / reckits etc.

Yes. As a qualified accountant with a role as an emea fd i fully understand every aspect of a p&l and balance sheet. Fully understand the need for "investment", however there is no need to repeatedly sell below cost in their mature market in the uk. again this morning a 48% discount plus �5 means they are selling below cost to their existing base. They need to manage promotions effectively. I am a great fan of sis products, yet theyhave a lot of competition including very cheap own brand wiggle etc.

Yes. Yet again ordered gels for 3.99 on which they must be making a substantial loss, i have not bought anything at full price. Yet the kpi is having my email address? Also why the hell are they advertising on london underground, must be a shockingly poor return. Need managementbonus / share options based on profitable growth.

Good background of new cfo, hopefully a good addition

any catalyst for the recent uptick - I cannot see any press release / analyst comment

Interesting to see chain reaction press release that they are launching an own brand nutrition label today. This follows wiggle who already offer an own label.

A couple of examples here. 1. SiS advertises with large posters on the tube, I cannot see that this is a targeted sell. 2. As a cyclist I use SiS products. I often get a lot of free stuff with a cost of P&P (or very reduced price) which must be being sold at a large loss - today a tweet from chris hoy has a giveaway for twelve tubes where I assume I'll just pay p&p. Having said that they really don't appear to be leveraging their relationships with team sky and team wiggins. Despite this their products are good with certification. What they need to do is simple - to grow revenue and contain fixed costs and leverage the bottom line. As my last post where is the new fd, real concern the other one left so quickly and with no explanation.

I couldn't understand th high price on this deal well above market price?

Any ideas whether they have re hired an fd

After reading Gervais Williams had bought did some research on this company. Strong balance sheet with professional management in a very fragmented market. Purchased a few for my sipp

Good to see some marketing during tour de france, the likes of etixx etc have much deeper pockets as part of bigger companies where they can hide profitability. They really did not make enough of wiggins for the hour record though. I think a great deal of upside if they can grow revenue and leverage against fixed costs.

Although a holder unsure about this one. I think wine / beer will be one of the main areas of competition from the supermarkets trying to recover share. Even lidl / aldi doing great deals on plus £10 bottles.

Would be nice for gervais to critic his own company as he seems to be a small cap expert - with miton getting smaller by the day. By far the worst performer in my portfolio this year.