Marketing/Admin30 Mar 2018 09:30
What nobody seems to be talking about is how the marketing/administration practices/costs have doubled over the last year. Is this where the wages are being hidden in the text? In addition to this, they intend to appoint a new Marketing Director. Something doesn't look right with this imho. Investors were promised that app/third party work was going to start in order to improve daily revenues. Now it seems that Chong and ES have changed their minds and are purely concentrating on re-skinning games into the local language. There are other things they are looking at, but it seems as though their core business is re-skinning. Is this going to prove lucrative enough to generate the daily revenues they need to break even, let alone become profitable? The reduction in staffing numbers of staff who used to work on 3rd party app work highlights their change of direction. They also substantiate that nothing has come of the recent takeover discussions. I think we can all put that to bed now. There is no takeover. They are looking at regional partnerships/acquisitions. Hopefully, they concentrate on more worthwhile and lucrative projects as opposed to ailing railway projects that are not really going to generate cash fast. There is no getting away from the fact that they are circa 2 million in the red. I personally think that it is inevitable that he will utilise the Rising Dragon loan facility. The next 1-2 years will see a gradual decline in revenues and more borrowing/dilution. It is a real shame, as this company had a lot of potential. It was down to the application of how to best tap in to that potential that has failed imo. That has to be down to the leadership and negotiation skills of ES or should I say, lack of skills. There is still some confusion over registered users versus accounts. I think this argument has been alive for several months now. Because they have to create new accounts per game release, users have to register multiple accounts in order to play their games that have been re-skinned. This does not equate to new users, it is simply the same users who have to register a new account in order to play their games. Please do not assume that 22 million accounts is 22 million individual users. Some of you are seeing that now and have finally acknowledged this in your posts. It will be interesting how the market take the recent rns. Think Tuesday could take a lot of LTHs out due to stop losses. This will bring in the new breed of MYSQ who will see this as an opportunity to pump and dump this share. Shame it has come down to this, as many of your are stuck with 2.5-4p averages. Happy Easter to the decent investors on here.