RE: Amazon Physical Goods DCB6 Jun 2017 12:14
To me the most significant parts of the RNS:
'Charging online payments to a phone bill is a widely-adopted payment method in Japan, where mobile usage is deeply embedded into business and culture. The Japanese market has pioneered carrier billing, offering it as a simple and secure payment method, enabling more consumers to purchase goods and services, online and in retail stores. It is a highly effective way to engage new customers and is popular with younger consumers.
The payment method opened-up to purchase goods on Amazon.co.jp at the start of June, greatly increasing the range of products that can be charged to the phone bill by KDDI and NTT DOCOMO customers, who cover around 75% of all mobile subscribers in Japan (Telecommunications Carriers Association, Japan, 2016).'
This deal alone is going to be a significant revenue stream, and is hopefully just the first of many territories in which Amazon will roll this out. It should also have the effect of emboldening other companies to engage Bango in countries around the world.