Infomedia14 Nov 2017 11:31
I have just been researching Infomedia, the company Bango just announced a partnership with. It now seems to me that this is a bigger deal than we may have realised.
Infomedia is an existing DCB provider, and actually one of Bango's historic rivals (if rather smaller in scale). Reading Infomedia's own press release about the Bango partnership is enlightening, and shows the market-leading position Bango now enjoys:
'This morning Infomedia is pleased to announce a partnership with Bango to create a global standard for Direct Carrier Billing (DCB). The partnership will allow our international businesses to work side by side to accelerate the growth of DCB worldwide to meet the forecast $142bn contribution to the global digital economy.
Historically the businesses have had a level of competition, but Bango and Infomedia believe strongly that, as the DCB market matures, there is a significant benefit to the industry from consolidation around a single set of technological and commercial standards that provide global coverage from a single connection. The partnership will allow Bango and Infomedia to expand the DCB ecosystem through the introduction of a whole variety of new partners, standardizing all aspects of their experience, including the use of the Bango Platform for the application of payments to carriers and opening-up Infomedia as the standard platform for merchant services.
The partnership gives the market a common technology for DCB that is open to the broadest range of merchants of all sizes, from the major App Stores to publishers, insurance and ticketing, physical goods and IoT. This will enable mobile carriers and brands to deliver products and services to consumers via the world�s most successful mobile payment method. DCB is accessible to any consumer with a mobile device and can deliver 10x conversion compared to other forms of online payments.'
http://infomedia.co.uk/infomedia-and-bango-team-up-to-accelerate-the-global-dcb-market/