Shore Capital bear note15 May 2023 18:18
(Alliance News) - Asos, currently aiming to revive its fortunes with a restructuring plan, may need a fundraise to help get the ball rolling, analysts at Shore Capital Markets said on Monday.
The broker said that while it has noticed early fruit from the retail company's turnaround plan, the "laser focus" pursuit of immediate profit growth could hurt future growth.
Shore rates Asos at 'sell". Asos shares closed 21% lower at 400.50 pence each in London on Monday. It has slumped 72% over the past 12 months.
Back in October, Asos announced a turnaround plan. It said it would look to improve inventory management, reduce its costs and "reinforce" its leadership team and culture. The plan was one of Jose Calamonte's first acts as chief executive.
"Asos has taken decisive actions to bolster its financial performance, including reducing its reliance on unprofitable brands, streamlining operations in less lucrative markets, and strategically targeting unprofitable customer segments. While there have been some encouraging signs, such as heightened sales for their flagship brand, Topshop, and improved gross margins, the laser focus on immediate profitability risks stifling future growth prospects," Shore analysts commented.
Last week Wednesday, the company reported a markedly weaker half-year financial outcome, though it said its turnaround plan is progressing.
Asos, which said it is "prioritising order economics over top-line", explained it is committed to ending the financial year with a better inventory position.
For the six months to February 28, revenue declined by 8.2% to GBP1.84 billion from GBP2.00 billion a year earlier. Its pretax loss widened to GBP290.9 million from GBP15.8 million a year ago.
The outcome reflects "both deliberate actions on capital allocation to improve profitability and a challenging trading backdrop".
Asos said its gross margin fell to 36.1%, from 43.1% a year earlier. Its adjusted gross margin was largely flat year-on-year, however, at 42.9%.
Shore also noted that Asos saw its gross margin improve by 300 basis points in February. The broker also hailed a sales rise at Topshop.
"Furthermore, Asos has been steadily growing its market share in the core UK online retail market among its primary 16-35 demographic and capturing a greater portion of its customers' wallets," Shore added.
However, Shore is still bearish on the stock.
"Given the ongoing restructuring and cost savings initiatives, it is becoming increasingly evident that Asos will need to seek further capital infusion to support its long-term viability, in our view," Shore analysts added.
By Eric Cunha, Alliance News news editor