RE: Feeling confident for Med & L/term27 May 2019 18:58
wow £43k in 1 day via DTC. Even assuming lower figures on other days that could be £200k a week, or c£2.5m over the 3 month peak tanning season.
Incidentally, keeping the positivity going i was in central Manchester this weekend and popped into the main Boots on Market St. The ST display was looking a bit light of stock but there was an assistant re-stocking when i was there. I asked her how it was selling and she said it really well, and it required regular re-stocking. Clearly this was across every product but the new Wonder Serum, the Coconut Mist and the Mousses in particularly were all being re-stocked when i was there. She also mentioned they had recently increased ST orders to prevent them selling out.
This was clearly what i wanted to hear. Sadly the Roots display was less inspiring - a few of the lids we broken which looked terrible, but ST is definitely driving IDP at the moment.