RE: Bid by MA22 Mar 2019 13:36
Such a deal has to be approved by bond holders as well ,as if it only need shareholder’s approval Mike Ashley would have gathered around enough support from shareholders. Debenhams was trading on paper thin margins and products they are selling are either outdated or too expensive.One way to drive the costs down was to increase online selling and that has failed to generate any significant revenue increase ,second step was to boost cash through selling previous stuff via promotions and that did not work either, third step was to close down loss making stores and just concentrate on profitable stores , that has yet to work.They have pumped significant money into existing operations and it is not working.