RE: Shein Information From Google2 Jun 2023 14:54
What do you make of shein spending more than it's rivals on paid for traffic? Shein UK for example gets 30% of it's traffic through paid search. Boohoo looks like 7%. ASOS is 15% and shein com site is around 20%.. Data taken from similarweb.
Just shows they are cheap already, with a low margin but high customer acquisition costs compared to others and with paid for search that's traffic up for grabs if someone else decides to join that party and pay a little extra.