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I don't know why anyone doubts the few billion MC, it's not that huge in the grand scheme of things. The IP has a vast depth of possible uses and with licenses big margins.
This is a potential gravy train.
I feel that there is a better chance, if they can get to market and scale, of Apple dominating the car world than Tesla.
Apple are known for ease of use, quality software, good engineering and well built hardware and excellent market understanding and marketing. A car from them would almost certainly be a high quality piece of kit... Unlike Tesla
Just looking at the potential (aviation, fleet, automotive worldwide huge market including high margin licenses in some areas etc.)
£1, 3.7B?
That would be, smaller than Howdens. A little larger than G4S or Homeserve. A touch bigger than the Games Workshop.
Those are large companies but they aren't enormous and perfectly achievable as a target for a growing tech company with a global reach.
I think what is happening is:
Engineers get excited about their new idea/newly developed test subject (in this case autonomous driving) and in their excitement ramble on about the possibilities. Management see an exciting opportunity and demand to know how quickly it can be developed.
Engineers say... Umm...Oooh... Difficult, complex testing etc. I can have something developed within 2 years but needs testing and development from there. Management tend to see the milestone 'launch' even if that says 'Alpha' or 'Beta' next to it and put a hard target on that date that they then excitedly start telling everyone.
Engineers look in horror at the new deadline of launch knowing it can't happen but are told that now it's been announced they have to get on with it. 2 years down the line management will claim success when they roll out an unfinished product that doesn't really work yet and they can't sell but they will claim it's 'launched' within targets originally set then ask the engineers to actually get a working version of said product which either takes another 5-10 years of development hell before quietly becoming a reality or another 15-20 years of development hell before quietly being dropped for a simpler version of the idea.
I can't remember all of the details of placings off the top of my head but I'm pretty sure I've increased my holdings in some of those placings below current price so the dilution is not as bad as it looks from that simple view if you took part. Not to mention that the company is now in a much better position with financing to profit. That's part of investing in a young business I'm afraid. If you never want to partake in any funding rounds you need to shop in the FTSE100.
Share price performance could have been better, I think we all agree but that view is over simplified and the fruits of those placings yet to be fully realised.
What do you mean, not a lot to show? If you are referring to the results, these would be largely unaffected by any wins etc. announced within the period as lead times are long therefore growth will be organic and unless there is a shock/event to disrupt should be relatively inline with forecasts.
Nice to see good volume. I just hope people are ticking the option we need on the higher models. Lariat and up it can be optioned, standard in the limited.
It's the CoPilot 360 2.0 active prep package
It's done a bit more than 'bobble along' since the US investor joined. Don't get me wrong, it's not multi bagged yet but we've seen strong positive momentum and trading patterns since that point and I think we are all a lot happier.
We would need more to have truly explosive growth, I don't think anyone expected a straight run to big numbers from that one announcement!
Cat did a press release but I think SEE haven't mentioned it
https://www.cat.com/content/catdotcom/en_GB/news/machine-press-releases/caterpillar-to-deliver-and-support-guardian-fatigue-and-distraction-monitoring-system-for-light-and-on-highway-vehicle-operators.html