Member Info for Seeing-2020

Esc, as Semi points out for Ncap its Driver State Monitoring , or Driver State Signals as Dr Mike refers too in the video below (around 8 mins).

So semi asks the question "who is ready?"

https://www.proactiveinvestors.co.uk/companies/news/313128/seeing-machines-on-the-leading-edge-of-the-driver-monitoring-revolution-13128.html

Dr Mike 29th April 2019 "We have been working on this for a longtime, we've seen this coming and we believe we are as ready as we can be"

Beef, no I don't believe they do, they are "partnering to deliver" they don't have an auto grade chip atm, lets not forget we announced our chip back in Sept 16 and we have the first vehicle with our Chip on the road in 3 weeks time. Perhaps they auto industry don't want a monopoly but if they want a chip then they only have SM, lucky for them its the best, cheapest and smallest solution.

Smarteye announcement last year
"Ambarella, Inc. (NASDAQ: AMBA), a leading developer of high-resolution video processing and computer vision semiconductors, and Smart Eye, a world leader in developing Artificial Intelligence (AI) powered eye, mouth, and head tracking technology, today announced they are partnering to deliver a Driver Monitoring System (DMS) platform that tracks driver actions and intentions."

I would read this slowly, unless you buy the monopoly argument I don't see how we lose out in the mass market, need it quickly situation

"The newest variant of the FOVIO Chip solution, optimized for basic Euro NCAP systems with the flexibility to support the most advanced DMS requirements, now represents the highest performing, smallest and lowest cost, driver monitoring solution on the market. "

Beef, what about if the Japanese OEM wants a Chip solution as they don't have in-house HF expertise ?

Another tweet from Alex Roy, standard and rapidly, nice

"EURONCAP will soon require DMS for a 5 star safety rating. Camera-based DMS will rapidly become standard. The only questions are the quality of the implementation, who will get ahead of the inevitable, and who show leadership and creativity in the UX."

This one is good also Paul P.

Semicast Research Retweeted
Semicast Research
@semicast_res
59m
Replying to
@AlexRoy144
Alex, will you please kill this debate & get @DrMikeLenne on @TheAutonocast & have a real conversation about human factors science? Add @missy_cummings & @NatashaMerat & let’s hear about human/machine collaboration from the experts. You folks hit it out the park w/Aine Denari.

Meanwhile, we are working on predicting fatigue before it happens

https://www.alertnesscrc.com/sites/default/files/media/Alertness%20CRC%20PhD%20Awards%20-%20Winners%20news%20article.pdf

Dr Megan Mulhall took first place with her video, “Predicting drowsy driving with a pre-drive assessment”. Last year, road accidents claimed over 12,000 lives in Australia, with many more injured. Around a quarter of these were owing to drowsy driving. Megan teamed up with Alertness CRC participant Seeing Machines and, using cutting-edge eye-tracking technology, sought to find out whether it’s possible to determine if someone is too drowsy to drive. Results from the studies look promising, with Megan now continuing her career path with Seeing Machines to further investigate the possibilities around this potentially life-saving research.

Did someone mention a "marque" Sop in July ? As the Ford chap says BAM!

https://www.motortrend.com/news/2021-ford-f-150-debut/

"Mike Levine

?@mrlevine

BAM! The all-new Ford F-150 will be revealed on Thursday, June 25 at 8 pm ET. #BuiltFordTough #FordF150"

Might be a few surprises on here, these are the mass market models

https://www.forbes.com/pictures/mkk45ekfi/ford-fiesta-in-shanghai-by-night/#239408a43013

We know that Ncap will start awarding credits for DMS very shortly, their system of star ratings works on credits so OEM's will be rewarded for having DMS, their recent video mentioned "Driver State Monitoring" and included a credit for Seeing Machines, so that's pretty cast iron. So its carrot not stick.

The GSR (general safety regulations) that Aine Denari mentioned in the podcast is the EU commission stuff we have discussed in detail on here, it applies to all new cars sold in Europe from 2024 and it's a stick not carrot no choice for OEM's, the point she well made in the podcast was if your are a global manufacturer then it makes sense to apply DMS as standard across all models and regions

When I think global I think, America's best selling Car or light vehicles, UK best selling then I think worlds best selling models and it brings me to Ford, Toyota and VAG.

So I dont care about Volvo , they sell less in a year than Toyota sell in a month.

So if we really can't win all DW, I would take 3 of these 4 and that would more than suffice.

In order of preference
1) Toyota - high volume, they will want chip and hence more sticky
2) Ford expansion - chip again, Fiesta best seller in UK.
3 Honda , chip, veoneer and Qualcomm connections
4)VAG - should be higher on volume but they dont seem to know what they want, they may dual source and hence less units for us.

So give me Toyota, Ford and Honda , alongside what we already have and thats a huge chunk of the market.

JC, thats the same Honda who are Veoneers top customer (by spend)

I have Honda as Qualcomm/ Veoneer / SM

https://www.eetimes.com/podcasts/a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-great-influenza-of-1918/

"Let’s get what I call driver monitoring and assistance technology deployed in basically everything first. Let’s do what we know works and draw the monitoring systems really to monitor for human distraction and fatigue. Let’s help human drivers be safer drivers. "

Sorry, Paul P already posted

Good interview by Alex Roy, plenty if mentions of DMS 14mins, 25 mins

http://www.autonocast.com/blog/2020/5/27/191-aine-denari-of-zf-on-the-rise-of-adas?format=amp&__twitter_impression=true

Very interesting chaps, rear view mirror, again a link to CMD and the Colin Barnden presenetation

Ok so John Noble is the super intelligent chap I spoke to at CMD, very very impressive.

TLS or JC (speaking of super intelligent) does this mean that we have a clear link from the GM patent to SM ?

Exactly Phil, one Sept

HAGD, as ever a beacon of light

Old, I feel your pain and we all have shares we watch that have moved whilst we still hold here. I am also in the 6 years + bracket and all the scars that come with this.

Auto we are just starting the journey, Paul has told us 2 "marque" cars this year go into Sop, I guess Mercedes S Class and Ford F-150 , so soon enough people will realise what we do, only last week we got a credit in the Ncap video, at CMD Nick was at pains to tell us that "other tier 2 are involved with Ncap also" so thats even better that they credited us then and no other DMS provider.

Fleet is on the road now, auto we can see on the horizon, Aviation is all upside as not in any forecast, then we have the snippets from JC and TLS and one dreams about what Qualcomm could lead too.

Today I'm still a "dreamer" (or worse) and 6+ years and lots of hours research, time will tell if loyalty gets rewarded or not

https://www.traveldailymedia.com/emirates-resumes-flights-to-nine-destinations/

Good advice from Semicast Research, speak to the best thats what Ncap did.

https://twitter.com/semicast_res?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Maybe @ETSC_EU and @seeingmachines could help each other out? cc: @GraziellaJost @DrMikeLenne
Quote Tweet
European Transport Safety Council
@ETSC_EU
· 2h
Today we are launching a new report on the safety of goods vehicles.
25% of road deaths in the European Union are the consequence of a collision involving a goods vehicle.http://etsc.eu/pinflash39