Member Info for SEA7

LVCG.LN

14 February 2022

KPOP Festival Adds Second Performance

Live Company Group (LVCG.LN) is a live events and entertainment group admitted to trading on the AIM market of the LSE in December 2017. Today the Group has grown to include: BRICKLIVE, a children’s education and entertainment brand platform that provides creative and interactive content in the form of events & shows; Bright Bricks, the production centre for brick-based models; Parallel Three Six Zero which promotes BRICKLIVE exhibitions in North America; and LCSE that manages sports, entertainment, and lifestyle brand events globally.

A second day to the K-POP Festival has been added: Given a sold-out stadium for the KPOP Flex Festival planned for 14 May 2022, a second date has been added.

Tickets go on sale for a second day on 15 February 2022: The KPOP Flex Festival is planned for the 14th and the 15th of May 2022 with the show starting at 6pm at the Deutsche Bank Park in Frankfurt which holds 44k people. Ticket prices range from €68 in the upper stands to €168 for front of stage/standing room, or €198-328 for VIP seating.

The first KPOP mega concert of its time: The concert includes seven bands on Day 1, Ive, (G)-Idle, NCT Dream, Enhypen, Mamamoo, AB6IX and Kai (Exo). The combines social media following for Day 1 artists is over 48m. Artists for Day 2 include the addition of IVE and ONEUS to (G)-Idle, AB6IX and Monsta X. the combines social media following for Day 2 artists is over 17.5m so far. This is the first concert as part of a five-year program dedicated to the growth of KPOP’s popularity across Europe. The event will also include a fan-fest that celebrates Korean culture on the grounds of the Deutsche Bank stadium.

A JV with Explorado Group: Recall the event is being staged by KPOP Europe in partnership with PK Events and the Korean Broadcaster SBS Television Network. KPOP Europe is partnership between LVCG and Explorado Group.

The revenue breakdown: KPE (50% owned by LVCG) is the Touring Promotor for the event earning 40% of all sponsorship revenue, 100% of net revenue from on-line merchandising, 75% of revenue from merchandising at the event, 100% of broadcast and streaming rights ex-Korea, an annual consultancy fee of €200k and 40% of ticket sale profits. At an average ticket price of €70, the ticket sales alone for the two days is ~€6m. This has the potential to double or more from merchandising sales. Recall that KPE paid US$400k out of the total US$1.75m financing cost for the event. Ticket sales for the event reached the break-even point once they surpassed 26k

Merchandise will be available on site at the concert but also on the www.start.art, online platform with works by KPOP stars. Original works by KPOP starts Ohnim and Yooyeon, from the band Winner, and from Henry Lau will be showcased and available for sale at the festival.

from june 2020

https://www.rollingstone.com/pro/news/bts-paid-livestream-bang-bang-con-1015696/

Global superstar group BTS answered those questions this week with a resounding yes. The band held its much-anticipated Bang Bang Con on Sunday, drawing in around 756,600 viewers, marking what the band’s label claims to be the largest paying audience ever for a livestreamed concert. BTS charged $35 to catch the show, or $26 for members of BTS’s Army fan club, which means the band drew in between $19 million and $26 million in ticket sales.

this is a huge deal and still under appreciated by the market

yep - and when the streaming deal is announced -

from two years ago....

Big Hit Entertainment’s BangBangCon bonanza aired 4 BTS concerts to over 50 million viewers – now SM Entertainment is charging K-pop fans US$30 to access V Live concerts by WayV, NCT Dream and NCT 127, while SuperM fans can buy tickets to a virtual talk from US$33, plus merchandise

https://www.scmp.com/magazines/style/news-trends/article/3081771/bts-brought-live-streaming-concerts-k-pop-fans-lockdown

lse has live as the highest riser of the day so far

yes darien - and when you add in the bricklive, the pick n pay, the ocean race and other events that will happen this year, we are still catching up in the recovery. This hit nearly 10p in april last year and that ops update just mentioned talk of kpop being staged in 2022 - and here we are...coming to fruition.

5.15p paid - way over displayed offer

still got the streaming deal to come yet, as david alludes to in the rns

Our conversations on merchandise and streaming [from which the bulk of the net benefit to KPE will be derived] are continuing and I look forward to updating investors in due course. "

rns...

This means that the potential total revenue for all partners assuming day two sells out could be in the region of Euro 6mio for ticket sales alone and close to twice that if merchandise is added.

K-Pop Europa is a partnership between Live Company Group and Explorado Group. Following strong sales for the inaugural Kpop.Flex, K-Pop Europa plans to expand its brand with new dates and locations over the coming year.

https://www.musicweek.com/live/read/europe-s-biggest-ever-k-pop-festival-adds-second-day-with-g-i-dle-monsta-x-ab6ix-oneus-and-ive/085194

This is only the beginning for K-Pop Europa

David Ciclitira

excellent - second date

back up to 5p on the offer - good to see

https://meaww.com/got-7-yugyeom-plans-1st-solo-tour-germany-same-time-as-k-pop-flex-featuring-mamamoo-nct-dream-exo-kai

At the end of 2021, it was announced that Germany would be hosting KPop.Flex, Europe’s first and largest K-pop concert in May. Tickets were sold out immediately as the lineup consists of K-pop giants like Monsta X, Enhypen, EXO’s Kai, Mamamoo and NCT Dream. While it is being held in Frankfurt on May 14, we have another idol performing for fans on the same time. After Yugyeom’s mother spoiled his comeback date, it was reported that the GOT7 star would be touring in Germany.

https://www.thetelegraphandargus.co.uk/news/19918564.animal-brick-statues-set-bradford-city-centre-march/

Visitors will have the chance top find 15 animal brick models around the city centre between Saturday, March 5 and Sunday, March 13

The BrickLIVE's Animal Paradise brick models feature a total of more than 500,000 bricks.

People have been urged to keep an eye on Bradford Bid's website for where in Bradford city centre the animal models will be located.

https://www.cameco.com/media/news/cameco-reports-q4-annual-results

in alignment with 70 million pounds of additional long-term contracts added to our portfolio since the beginning of 2021 and the improving market sentiment

yep - I bet that is a live streaming deal - any other guesses!

Valuation and recommendation

We set our target price based on a 1.0x P/NPV multiple (distinct from the spot NAV that is commonly quoted), rounded to the nearest 5p. We lower our target price to £4.35/sh due to the change to our uranium price deck (we now value YCA inventory 12 months forward, using a US$57.50/lb U3O8 price, down from US$65/lb), and maintain our BUY rating

We’ll also be watching Yellow Cake plc, another uranium holding company, to see if it exercises its option to purchase $100 million of physical uranium from Kazatomprom(KAP)in 2022. With KAP’s production already under pressure (due tosupply chain issues), KAP mayto enter the spot marketagain in 2022to cover pounds and shore up its inventory(they executed several spot transactions in Q4 2021).