RE: Ocado Ads13 Sep 2024 15:40
Thanks for following up with this thread. Even prior to the launch of Ocado Ads I had had increased revenue from advertiser's as part of my overall analysis, given the rollback of the reliance on 3rd party cookies for the likes of Google.
I think the Ocado data will have a specific value of it's own linked to the profile type of it's typical customers.
It's a positive for sure. I wonder what part of the business they will record it's income in Solutions?