RE: PE Bid18 Sep 2022 23:14
@netzeroready Asos and Boohoo are similar in that they are clothing retailers only. Out of the two, Asos is the far superior brand, has less debt and we get Asos parcels through the door all the time, never Boohoo.
THG is mainly nutrition (and clothing) through Myprotein, but has other arms such as beauty and Ingenuity.
In terms of long term potential, THG has the greatest if they can execute. You have to remember they are currently in hyper growth and are currently unprofitable, so their true value is harder to establish.
ASOS and Boohoo on the other hand have been profitable in the past so their value can be more easily calculated, but they are more limited in terms of what they sell, I.e. just clothing.
IMO, Asos and Boohoo will unlikely to ever be a 10x from their current price, whereas THG could quite easily be a 25x if they execute properly and the macro turns around. I think both will happen.