RE: The Analyst: What could the future hold for Channel 4?11 Jul 2021 21:51
TV Advertising revenues are growing.
Up c.14% this year to higher than 2019 levels.
They give the viewer the option with their hub streamer - Either pay subs and no ads or free with non skip ads.
Britbox is subs.
TV advertising is not going anywhere and will be there into the future on satellite, cable, streaming and terrestrial.