RE: Shore Capital reaffirmed a "sell" rating on shares of ASOS18 Apr 2024 14:42
I wish you all make money on this but I'm afraid it doesn't look like it unfortunately.
The 'turnaround' plan can go sideways in so many ways - geopolitical, SHEIN & other competition, supply chain disruption, continuing drop in sales, brand erosion/appeal following cost cuts, slow/failed US expansion etc. etc. etc. and ASOS can easily find itself unable to refinance in less than 2 years time. That's when the vultures come in (e.g. MA) and take over the company for peanuts. The company now has an EV of £800m trading at all time low - I just don't see the upside for that level of uncertainty.
GLA