ACSO and Carnival Cruises30 Apr 2018 08:41
Excellent recent article about the introduction of the Ocean Medallion on Carnival Cruises - the inevitable initial bugs will be dealt with, but this is the future of cruising. Carnival plan to have it on all their Princess ships and then presumably over time on all the rest.
Remember that the Ocean Medallion was developed by TE2, which just so happens to be an ACSO subsidiary following its acquisition. :
Https://qz.com/1194838/carnival-ocean-medallion-a-disney-magicband-for-cruises/
Extract:
"At Carnival, Padgett and his team quickly set out to create Carnival�s own version of the Disney MagicBand, called the Ocean Medallion. It uses AI to take the MagicBand technology to another level. Instead of just alleviating the �friction� of typical travel experiences (lines, room keys, paying for things) it will use data to anticipate what you want to do, eat, and see.
�The premise behind the creation of MagicBand was to change how guests experienced their vacation, not what they are experiencing,� Padgett says. �I had this hypothesis that you could maximize guests� experiences by personalizing the experience, to increase the value of the experience while simultaneously decreasing friction so they can experience more.�
It�s like what Uber did for black cars
The Medallion, offered first on Carnival�s Princess cruise line, is about the size of a quarter. You can keep it in a pocket or handbag, or buy accessories like sports bands or lanyards so that the token can be worn as a bracelet, necklace, or pendant.
It�s similar to the MagicBand in that it has information on you even before you step on the ship. It facilitates boarding and cuts down on wait times. It can be used to pay for things on the cruise, it unlocks the door to your room as you approach, and can be used on the ship-wide gambling platform.
Carrying the Medallion means the staff knows your name and where you are. If you order a drink, they can come find you to deliver it. If you go to another bar on board, the staff already knows what you like. The Medallion also updates your information, keeping track of your likes and dislikes, what activities you enjoy, and what you consume. It anticipates other activities you�ll enjoy and the side trips you�ll want to take.
The Medallion promises the sort of personalized vacation millennials crave, and what passengers on the Love Boat always somehow seemed to get. Padgett says this level of service is normally available at only the most expensive hotels and spas, but the technology has the potential to democratize it for the masses. �It is similar to what Uber did for black cars,� he says.
Technology, especially AI, is normally presumed to replace people and face-to-face connections. But the Medallion does something different. Instead of replacing personal connections between passengers and human staff, the tech