Big feature in tomorrow's DailyMail24 Apr 2018 00:21
I assume this will be in tomorrow's Daily Mail - should bring in some interest....
Http://www.thisismoney.co.uk/money/investing/article-5647103/SMALL-CAP-SHARE-IDEAS-Keywords-Studios-expands-bets-growing-video-games-market.html
It's a long article, so I thought this extract was the most interesting, with some titbits of info not previously known:
"SMALL CAP SHARE IDEAS: Video games outsourcing firm Keywords Studios expands amid growing industry
By Philip Whiterow, Proactive Investors, For Thisismoney.co.uk
Published: 12:49, 23 April 2018 | Updated: 16:47, 23 April 2018
"Examples of �larger purchases� include North America-focused VMC Consulting, which it bought for $66million last October, financed by an underwritten share placing.
The new shares were sold through a book-build exercise and snapped up in about two hours, which underlines how highly regarded is the video games services group at present.
Shares over the last three years have rocketed from 153p to 1,746p as the carefully built portfolio, which ranges from translation services through to augmented and virtual reality services, has driven large rises in sales and earnings.
VMC looks to be more of the same. Keywords expects the latest addition to be �significantly earnings enhancing� almost immediately.
Adjusted revenue of the US group in the year to October was $57.4million and underlying profits an annualised $6.4million.
The purchase will more than double Keywords' customer support operation in the North American market as well as growing market share and footprint.
Cross-selling has been a fundamental plank of the strategy and the number of clients using three or more of Keywords� services increased to 93 in 2017 from 64 in 2016 and 51 in 2015.
German bank Berenberg, which rates the shares a �buy� and has a price target of 2,060p, sees this trend as evidence that computer games publishers and developers are moving away from �tactical outsourcing� towards strategic arrangements with trusted partners.
Crucially, it has made its first inroads into the eSports market, mostly through the provision of its services for game development and in-game support, but also via marketing.
ESports � football, rugby, Formula One to name three - are played electronically by teams with increasingly large numbers of people watching.
By 2020, the market is tipped to be generating �1billion annually in revenues and, like video games, there is a requirement for localisation and consistent quality.
Keywords highlights that it is continuing to seek out ways to �leverage the growth in eSports further,� Berenberg observed.
The most recent acquisitions have focused on adding extra music and audio services to the group�s offering."