New Simon Thompson Buy tip in the IC - part 125 Jun 2021 13:07
in full here FYI as it's subscriber-only:
"Marketing re-rating potential
Our small-cap stockpicking expert highlights a precision marketing software company that has been winning a raft of new contracts and could be on the cusp of an earnings upgrade cycle
June 21, 2021
By Simon Thompson
- Framework agreement with large Asian telco worth US$0.5m in revenue in 2022.
- Two new contracts for 2021 year worth US$0.5m.
- Over 97 per cent of analysts’ 2021 revenue forecasts already covered by order book.
- Placing and PrimaryBid Offer raises £3.35m.
Aim-traded Pelatro (PTRO:43p), a company that makes its money by providing 19 large telecoms operators with precision marketing software, has been awarded multiple contracts since I last highlighted the investment opportunity (‘Profit from big data analytics’, 19 April 2021). The company has also been increasing annual recurring revenue (ARR), thus de-risking the investment case and enabling investors to attribute a higher valuation to its growing income stream.
Pelatro uses 'big data' analytics (artificial intelligence, machine learning and other analytical techniques) to reveal patterns, trends, associations and behavioural traits of telecom subscribers. These insights enable mobile telecom operators to monetise their data, boost average revenue per user and their share of subscriber spend while also reducing churn rates.
Having rolled out its leading mViva software platform across 23 markets, handling data of 800m clients across Asia, the Middle East, Africa and Latin America, Pelatro is leveraging its position further by announcing a framework agreement with one of its large Asian telcos, which has 230m subscribers.
Pelatro's current engagement with the telco's operating companies includes annual maintenance support and ad-hoc change requests. These have been brought under the framework agreement, with a base level of man days for change requests forming part of the contract every year, thereby making them recurring in nature, along with an annual maintenance fee. Operating companies can also now access other products and services (on an agreed price list) from Pelatro without the need for price negotiation. Pelatro will be paid a fixed amount each quarter for all its base products, thus creating a valuable ARR stream. The incremental revenue for the 2021 financial year will be around US$100,000, and is expected to ramp up to US$500,000 from 2022 onwards.
In addition, Pelatro has announced two contracts with existing customers worth a total of US$500,000 in revenue, one for additional modules as the client moves parts of its activities onto the group’s mViva platform, the other is for change requests. The revenue will be delivered in 2021 and means that Pelatro has already secured US$7m of house broker Cenkos Securities’ US$7.2m revenue forecast, a high proportion of which is recurring in nature as the company transitions its business model away from lumpy licence fees."