Airbus29 Mar 2017 18:53
Brexit and Airbus approval on the same day. A seminal moment.
I have been a long time observer and investor in Hardide. As an engineer, I know the product is good. Much better than HVOF which is the key competition. Ability to coat complex parts, internal surfaces, no need for finishing, better wear performance, toughness etc. When assembling an aircraft there are parts that are sealed for the life of the aircraft and lots of them. There will be complex parts for which Hardide is the only option after the phasing out of hard chrome in Sept 17. It has been a long road to commercialisation but in my opinion market opportunity for Hardide is enormous.
Hardide strategy targets high margin niche opportunities, where performance is critical and you can get away with 60-70% margin. The strategy explained in the annual report very compelling with 5 key markets i) oil and gas ii) flow control iii) aerospace iv) power generation v) precision engineering. To date only really generating sales from oil and gas, flow control. Aerospace orders are much more predictable and long-term, unlike the volatility of oil exploration (which is also coming back from historic lows). This should help solve solvency issues Hardide has been plagued with in the past when oil exploration suddenly stops.
Geographic diversification with US factory a major marketing and production plus. Coating market in US substantially bigger than Europe so Hardide needs to capitalise on this.
It has been a very long time to get to this point and tested the patience of investors. However the two cornerstone investors will be key. If someone wants Hardide's product they are going to have to pay a lot for it. The IP is protected and a tremendous amount of IP in processing that a new company cannot simply replicate.
Market response lack lustre. Hardide needs to improve its investor relations, E.g. requires full time experienced IR person who can tap retail and institutions, investor presentations, broker support - all the usual stuff to explain how big this can become. With time a secondary listing on the US as Americans love to invest in US production and they have a lot more money than us Brits.
Absolutely no doubt Hardide will be targeted so important share price starting point is much higher. 2.5p is the management options (should be a no brainer as no management team would set unreachable targets). Thereafter Hardide is going to the moon and beyond....