Hazl on advfn28 Nov 2020 15:49
The idea has certainly generated attention among broadcasters and advertisers. Mirriad says it is already working with companies such as Tencent Video, 20th Century Fox, RTL, Channel 4 and France TV, and has previously worked with ABC to integrate brands like Pepsi and Sherwin Williams into its hit show Modern Family. Other brands it is working with include P&G, Huawei and T-Mobile.
For the moment, it seems Mirriad has the market largely to itself. Beringer says there are companies in gaming who offer a similar service, but “no companies that do what we do across linear and digital at the scale we do it.�
Indeed, the company says it has 19 patents globally covering key components of its technology, around areas such as continuity, dynamic segment insertion and content valuation.
Zig Zag has not used the platform, but started talking to Mirriad about the platform last summer. Graff says he’s never been offered a similar kind of service before.