BAe brand name needs changing21 Feb 2013 16:05
.....industry facing BAe....needs to revert to one of its historical brand names to up its image....ie Hawker, Vickers, De Havilland....Sadly the magnificent Vickers Art deco flur de le feather trademark is owned by Rolls Royce but unused....Tradition means a hell of a lot....and sells internationally for Britain.....ie Rolls Royce, Clarks, Bentley, Burberry, Cadbury, JCB, Triumph to name but a few iconic British brands.....eg think brand new motor same specifications....Mini Cooper vs Citreon DX....Vickers Supermarine Spitfire vs BAe Eurofighter.....Reg