RE: ANYONE SEEN THE INSTAGRAM POST FROM UMAR?!10 Sep 2024 11:08
Dear PrettyLittle Thing Family,
I'm writing to you today with both excitement and heartfelt determination as l announce my return to PrettyLittleThing. Over the past few years, I've watched from the sidelines as the brand we built together has, at times, lost touch with what made it so special-you, our loyal customers. This has driven me to step back in and take on the responsibility of steering PrettyLittleThing forward, putting your needs and desires at the forefront of every decision we make.
the past twelve years, you've shown incredible loyalty and love for PrettyLittle Thing, and for that, I hold you and the brand close to my heart. Together, we've created something truly special, and I promise you that my full focus and energy will be dedicated to understanding your needs, listening to your feedback, and evolving this brand alongside you.
As part of this renewed commitment, one of my first changes will be to reintroduce free returns for our royalty customers, a step I believe is vital to making your shopping experience more seamless and enjoyable.
I sincerely apologise for any negative experiences you may have encountered during my absence. I take full responsibility from this moment on, and I am committed to making sure your experiences with us are nothing short of exceptional moving forward.
Thank you for your continued support and for giving me the opportunity to guide
PrettyLittle Thing into its next exciting chapter. I won't let you down. We've always been one big PLT family and now we will be stronger than ever.
Thank you, and I can't wait to begin this journey with you again and the wonderful team at PLT.
Together, we'll make it unforgettable.
Lots of love,
Umar Kamani