RE: Share Price Retreat..15 May 2020 15:04
I agree with Moljen. A simple powerful message needs to be emphasised.
Something like
"Covidity's aim is to give a powerful boost to the Immune system",
"We are convinced this is the best way to defeat the virus",
"The science has already been proven in a much harsher environment, that of cancer",
"The project is headed by a world renowned scientist"
Every sentence should be positive.
Steer clear of words like "maybe", "hopefully", "perhaps". Adverts don't use these words and, in the limited air time we get, CH or whoever should think in advertising terms.
I bet the CEO of Moderna is good at this.