RE: Boohoo vs ASOS13 Nov 2020 12:33
@MCMC and everyone else
Asos established 2000 by someone with marketing background and family rag trade heritage.
Boo Hoo established 2006 buy clothing manufacturer.
Asos stsrted off as an agrigator but soon started to build strong own but numbers across mens and womans, there quatities on own buy lines run into 10s of thousands. They have a more Southern bias and def more of an indie brand, much less towny, there own buy menswear offer is as big as their womans, they also offer multi brands , some established some up and coming, this company is full of people at the top of thier game, it is a well oiled and experienced machine , it tweaks here and there occasionally makes mistakes as it is still growing some 20 years later since it started.
Boo Hoo , young agressive in yer face upstart , very towny , bit one dimensional, doesnt agrigate or offer independent brands , menswear not even touchibg the sides of Asos, Northern centric, qtys no where near that of Asos, so far has bought in tired brands in distress but not really done anything with them, still too reliant on PLT and B/H Womans. Too very different businesses both have a place but Boo Hoo has a way to go and unless they agrigate then will always be a bit one dimensional, that said great potential for a couple of years but some point needs to move forward with alot more width to really compete with the big boys.